Re-write the documentation index

The docs team has decided that we're framing resources in three ways:
"learning Rust," "using Rust," "mastering Rust." This is a more useful
split than "beginner/intermediate/advanced." As we add more resources
in the future, we expect "using Rust" to grow. "the bookshelf" as a
concept is great, but isn't really organized along these lines. As such,
this reorganizes the docs along these lines.

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